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A Guide To Influence Measurement Tools Worth Reading

by Jason Falls |

Appinions new report on influence measurement tools is thoughtful and thorough. It can help you understand which to use for your brand.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).