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Who Wins in the Battle of Influencer VS. Advocate Marketing

by Jeff Ernst |

The headlines are scattered with the aftermath and debated value of the social influencer. Kim Kardashian made network news headlines with the story where she and the manufacturer of Diclegis, a morning sickness drug, were warned by the FDA for Kim’s glowing one-sided promotion of the drug with blatant disregard for the minefield that is pharmaceutical advertising. While her millions saw the post (since taken down), the story in the news was how they didn’t…

About the Author

Jeff Ernst

Jeff Ernst is the COO and Co-founder of Smync, The Social Word-of-Mouth Marketing Platform, providing the toolkit for brands to foster advocate relationships that grow business. He is a business and integrated marketing leader with over 25 years experience in developing and managing brands from startups to Fortune 500, including over 8 years in social media marketing. Ernst has been a marketing consultant and strategist for hundreds of brands, including world-leading brands like ConAgra and LodgeNet. Prior to Smync, Ernst was VP of Sales and Marketing at Netbriefings, as well as a Director at Minnesota West, where he won awards and spoke frequently on innovation in civic and private partnerships. He holds degrees from Augustana College in both Philosophy and Business Administration.