Social Media Explorer

Home of 2126 hand crafted marketing articles and counting...

The Influencer Continuum Model for Influencer Engagement

by Stephanie Schwab |

Jumpstart your blogger and influencer outreach programs with engagement ideas and a useful model for influence marketing.

About the Author

Stephanie Schwab

Stephanie Schwab is the Principal of Crackerjack Marketing, a digital marketing agency specializing in social media planning and execution. Stephanie is also the founder of the Digital Family Summit, the first-of-its-kind conference for tween bloggers and content creators and their families. Throughout her 20-year career, she has developed and led marketing and social media programs for top brands and has presented on social media and e-commerce topics at numerous conferences and corporate events. Stephanie writes about social media at, sometimes hangs out at Google+, and tweets @stephanies.