information design

Defining the best way to measure the value of your infographic content can be an adventure in semantics. Your objectives, the organizational culture you operate in, and your definition of return on investment (ROI) all...read more

In many ways, using infographics to communicate with internal stakeholders serves the same purpose as using them in a content marketing capacity with external audiences. They get people’s attention, help simplify complex ideas, and embed...read more

Before introducing infographics into your content mix, your organization needs to be able to articulate the reasons for using visualization to communicate with your audiences.