Jason Falls

Our grand prize winner for Social Media Explorer’s free passes to last week’s BlogWorld & New Media Expo was Beth Gaddis from Coast Dental. Beth is charged with providing content and community management to 180...read more

Martin Lindstrom’s new book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy is a riveting, if not shocking, look at just how pervasive the persuasive can be. From advertising that...read more

Integrating a company’s social media marketing efforts with its other marketing channels seems to be a recurring challenge with companies and brands across the world. Traditional media and marketing stems from the campaign and broadcast...read more

Even companies deemed advanced users of social technologies are still deficient in their implementation and approach. That was the conclusion of the latest report from The Altimeter Group, authored by Jeremiah Owyang. The research that...read more

Good news Boston and those wishing to come to Boston for the Awareness Exploring Social Media Business Summit Oct. 17! We’ve extended the Early Bird Deadline for one more week! Get a full day’s worth...read more

This week marks the fourth anniversary of Social Media Explorer, the blog. SME became a consultancy just over two years ago. Today, we enter a new era in what SME is as a company and...read more