marketing and advertising

I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social media and PR strategies. So, I sent a tweet. It...read more

Editor’s Note: This is a guest post by Cam Lay, Director of Marketing for Yodle, a leading provider of local online advertising. Before you can establish an online advertising plan for your local business, you...read more

Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company. These three concepts are not new ­– in fact they are age-old techniques that merchants have...read more

Businesses are all about their business. Otherwise they would be hobbies or activities. When you get to the realm of Tweeters and TheFacebook and all of the bright and shiny YouTubes, businesses have a bottom...read more

As a business owner who was typically on the buying end of advertising and marketing, but now on the selling end, it is pretty fascinating to watch what is occurring in Social Media Land. A...read more

We’ve all had it happen before. Maybe on the way to a job interview, on a first date, it might even be happening to you right now. Sometimes there’s a good reason, but sometimes it just...read more