Exploring the World of Social Media from the Inside Out

What You Need To Know About Big Data

by Jason Falls |

Big Data is only relevant to a select few. So why waste precious time and energy worrying about it?

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).