marketing research
by Jason Falls">Jason Falls
January 8, 2014
Exact Target research shows that while social media will see increased spend by many marketers in 2014, it's still not considered a core element in a company's communications success.
by Barry Feldman">Barry Feldman
February 6, 2013
Chief Marketing Officers can’t rub out CEOs. It’s not fair because the CEO can surely deep-six the CMO. And if you’re a marketing exec intending to remain employed, you probably shouldn’t go on the record...read more
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