Marketing

Social is older than we think. Listservs were the first foray in social and those were alive in the late 70s. But, mainstream social is becoming a teenager. Teenagers can be a wildly frustrating bunch....read more

Once upon a time businesses were businesses and people were people. Then one day someone (probably at an agency, possibly a real-life Don Draper) convinced a business to be more like people. And businesses made...read more

The next generation of customers will be very different from today’s boomer or X-er. You may remember a piece I wrote about this new group – The On-Demand Generation. The oldest among them are on...read more

Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift to the pay-for-play sandbox. We all know Facebook is a public company with a fiduciary responsibility to earn profits. Boo hoo!...read more

We’re a competitive bunch, aren’t we? Always in a race. Somewhere. Anywhere. We love being first. We are in a hurry to be first. Always. Endlessly. We are always trying to be first, predict the...read more

So much of what marketers do, especially social media strategists and digital marketing professionals, is based around the platforms we’ve identified as relevant and necessary for our campaigns and our clients. Probably the best social...read more