Marketing

What exactly do young millennial users expect from brands on social media? That’s a question that gets asked a lot by companies trying to capture the attention of the all-important 18-to-34 demographic. What we do...read more

Despite the proliferation of social media platforms, coming up with an authentic social media brand is easier than you might think. In fact, many small businesses now make coming up with a social media brand...read more

The United States now has the highest social media penetration rate in the world, with a staggering 81% of the population having at least one kind of social media profile. Overall, there are now 208.9...read more

For any business today, no matter how big or how small, social media plays a very important customer-facing role. So it’s perhaps unsurprising that companies are carving out a special role for the Social Media...read more

Your website is the launch pad for your business.  It is where customers go to learn about your values, your products, and what your brand stands for.  You want this first impression to make a...read more

To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor...read more