measuring social media

Jason Falls explains that not all business objectives can be measured in terms of ROI. And that's ... okay.

Tweets, retweets, mentions, likes, comments, shares, Klout, Kred, PTAT…Seriously?!? When did marketers decide that we need to speak in tongues to justify our efforts? Let’s get started on the right foot here. The first step is...read more

While the measures of success are more easily quantifiable in the digital marketing world, it's harder for brands to be satisfied with them.

Tristan Handy uses benchmarking to show another metric for reporting social media success.

We are always excited when one of our team members does something awesome. Nichole Kelly, one of SME’s regular contributors and a social media measurement consultant, worked with HootSuite recently to create a white paper...read more

There’s a lot of talk lately about how to measure the direct and indirect impact of social media efforts. This post will answer the first half of that challenge: How can I monitor, over time,...read more