Exploring the World of Social Media from the Inside Out

How To Become The Next Media Company

by Jason Falls |

Jason Falls reviews Your Brand, The Next Media Company by Michael Brito. The book offers a strategic look at transforming company culture through content marketing and social business design.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).