Exploring the World of Social Media from the Inside Out

HOW TO: Integrate Social Media into Your Website with a Homeland / Embassy Strategy

by Jason Falls |

Editor’s Note: Today’s offering is a guest post from my friend and author Eric Schwartzman. He is a long-time, well-respected public relations pro, entrepreneur and thinker and is the co-author of Social Marketing To The Business Customer with Paul Gillin. In this post, I’m going to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel, though I’m not sure he meant to take it as far and as…

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).