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Social Sentiment’s Missing Measures

by Seth Grimes |

Social-analytics accuracy is essential, whether you seek broad understanding of attitudes that affect your business, early warning of emerging threats, or to spot individual issues for customer care. Yet as I wrote in 2012, “focus on accuracy distracts users from the real goal, not 95% analysis accuracy but rather support for the most effective possible business decision making.” The most accurate and sophisticated listening/response program will fail if you’re not measuring values that matter and communicating…

About the Author

Seth Grimes

Seth Grimes helps companies find business value in enterprise data and online information. He consults via Alta Plana Corporation, works as an industry analyst, organizes the Sentiment Analysis Symposium and tweets at @sethgrimes.