Social Media Explorer

Home of 2069 hand crafted marketing articles and counting...

This Post Is For You

by Suzanne Coblentz |

Spoiler: This post is right up your alley. How do I know? Let’s just say I have done my research. As marketers, we often think we understand our target audience. We think we know what kind of content they want, and we also think we know what topics they find interesting. No one creates content assuming it’s off the mark; instead, we assume that our effort is worth something (interest, buzz, value, connection, etc.). Turns…

About the Author

Suzanne Coblentz

Where there is marketing madness, Suzanne is ready to bring a method. Suz has evolved alongside the digital marketing world and has over 15 years of experience. She is well versed in all digital paid channels, organic strategies, community management, social strategy and content development. As an Account Manager with SME Digital, creating a process to measure data, optimize performance, and evaluate effectiveness is her mission. Her motto in life is, “Every place has its things and every thing has a place.” With one notable exception, her car, which is a hot mess.

Geolocate This!

by Malcolm De Leo |

After chewing on the hare for a while, and believing that most people probably think that my posts on the maturation of the social listening market ma...