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The Secret Sauce Of A Great Blog Post

by Ilana Rabinowitz |

People are wired to connect.  Neuroscientists have discovered that there is a part of our brains in the prefrontal cortex that helps us tune into other people, making the connections that are necessary to create relationships that help us survive. How does this little bit of neuroscience have anything to do with blogging?  Because the most successful blog posts are those where the writer has tuned into something that the reader is experiencing.  This affects…

About the Author

Ilana Rabinowitz

Ilana Rabinowitz is the vice-president for marketing for Lion Brand Yarn and blogs about social media at Marketing Without A Net. Rabinowitz approaches marketing with an uncompromising focus on the customer and a grounding in psychology and neuroscience to understand what motivates people to make buying decisions.  She believes that businesses need to develop their own media as a means of creating a branded experience for customers.  She has spoken at digital marketing conferences including Web 2.0, Blogher Business and Internet Retailer. She is the author of a book about psychology, a book about mindfulness and co-author of a book about the culture of knitting. Follow her on Twitter at @ilana221.