Exploring the World of Social Media from the Inside Out

#TBT: A Brand And Person Offer The Same Post With Very Different Results

by Jason Falls |

#TBT: This post was originally published on April 28, 2014. And we believe it still holds very true. My social media hippie friends have their collective organic panties in a tofu wad over my recent rants about how brands can’t really be human. Hey? The truth hurts, especially when you’ve been telling your clients the opposite for 8-10 years. Sorry. They don’t call me an “instigator” for nothing, I guess.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).