Online Public Relations

If you’re a public relations or communications person who works with bloggers, you’ve probably figured out by now that every blogger is unique. Pitching bloggers is not the same as pitching traditional journalists, because every blogger is...read more

You broke my heart. So you leave me no choice: I have to break up with you. Don’t get me wrong; it was fun while it lasted. You were always making me smile with your clever...read more

Robert Scoble doesn’t strike me as a media baron. When I had lunch with the technology evangelist a few years ago, he came across as likeable, interesting, curious and of course connected to everything technology....read more

I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social media and PR strategies. So, I sent a tweet. It...read more

There’s little question customer satisfaction and loyalty are inextricably intertwined. In our value-conscious, post-recession world, maintaining good relationships with existing customers is a business imperative for companies which hope to hold a measure of protection...read more

BlogDash bills itself as the way media databases should work. The blogger outreach alternative to powerhouses like Cision, Vocus and Burrelles Luce moved out of private beta today. The tool evolved from Scribnia, a blog...read more