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Forget about Personas. Meet some real people.

by Doug Kessler |

As new disciplines emerge – like content marketing in the digital age – new jargon blossoms like wildflowers in a new meadow. Or sometimes like clods of cow shit. Whichever category you put the term ‘Persona’ into (for me, it’s bovine-centric), you can’t deny that it’s won a permanent place in the B2B content marketing canon. “Don’t even think about doing content marketing without personas.” is Commandment Six last time I checked. At Velocity, we’ve…

About the Author

Doug Kessler

Doug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency. Doug has written a lot about content marketing including the B2B Marketing Manifesto, the B2B Content Strategy Checklist and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.