Social Media Explorer

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Are You Marketing Your Marketing?

by Jason Falls |

Social media campaigns and efforts typically die out of the gate because the company fails to market its marketing. Jason Falls lists examples of what to do to lift your campaign out of the gate.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).