public relations
by Stephanie Schwab">Stephanie Schwab
June 23, 2011
If you’re a public relations or communications person who works with bloggers, you’ve probably figured out by now that every blogger is unique. Pitching bloggers is not the same as pitching traditional journalists, because every blogger is...read more
by Jason Falls">Jason Falls
April 27, 2011
Public relations professionals responded en masse to last week’s post offering some guidelines for email pitching. My assertions that PR outreach via email is, indeed, a commercial communications and, thus, falls under the regulatory purview...read more
by Jason Falls">Jason Falls
April 18, 2011
I’ve always considered myself a public relations professional by trade. Even when the general perception of PR isn’t all that good, I still try to advocate for stronger ethics, better measures and more honorable tactics...read more
by Nichole Kelly">Nichole Kelly
April 1, 2011
I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social media and PR strategies. So, I sent a tweet. It...read more
by Stephanie Schwab">Stephanie Schwab
January 27, 2011
Because I work with a number of PR firms, and have worked for a PR agency in the past, I’m well aware of the difference in pitching bloggers vs. journalists. The problem is, most PR...read more
by Stephanie Schwab">Stephanie Schwab |
December 7, 2010