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The Complicated Ethics of Reviews & Ratings

by Jason Falls |

Many ratings and reviews sites filter positive reviews and/or charge businesses to ensure they are posted. While it seems unethical, the good-and-bad isn’t so clear cut. But there may be a better way to handle businesses and their reviews.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).