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E-Commerce Content Strategy and Amazon’s Goodreads Purchase

by Kat French |

Why was Goodreads a necessary get for Amazon, a company that already had reviews and active discussion forums? Content discovery equates to product discovery for eCommerce. While Amazon’s book suggestions are sometimes freakishly on-target, it’s not the same as a personal recommendation from a friend.

About the Author

Kat French

Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.