Exploring the World of Social Media from the Inside Out

Strategies for Legally Generating and Monitoring Online Reviews

by Whitney Gibson |

Businesses of all sizes and in all industries must embrace online reviews if they’re not doing so already. Consumers are regularly crowdsourcing for the scoop on products and services, in particular reading online reviews. According to quarter three data from 2014, Yelp averaged 139 million monthly visitors. And consumers are increasingly relying upon these reviews. According to Nielsen’s 2012 Global Trust in Advertising survey, featuring responses from more than 28,000 people globally, online consumer reviews…

About the Author

Whitney Gibson

Whitney Gibson is a partner at Vorys, Sater, Seymour and Pease LLP, where he leads the internet defamation and brand protection group. You can contact Whitney at 855.542.9192 or wcgibson@vorys.com. Read more about the practice at www.defamationremovalattorneys.com and www.defamationremovalattorneysblog.com, and follow Whitney on Twitter at @WhitneyCGibson.