Social Media Explorer

Home of 2106 hand crafted marketing articles and counting...

5 Crazy Simple Steps for Tracking Your Social ROI

by Alex D'Amore |

Be honest with me, when was the last time you really dived into your Google Analytics account? In 2014, Shareaholic reported that over 31.24% of all traffic to sites was from social media channels. Think about that for a second. One third of every single visit to your site is coming from a social channel, but over 41% of companies claimed to have no idea what impact social had on their bottom line. Uh…what? In this world, the…

About the Author

Alex D'Amore

Alex D'Amore is the Editor in Chief of the Social Media Explorer blog as well as the Digital Marketing Manager for SME Digital . He travels full time and has lived on the road working remotely for over a year. You can check out his blog or Instagram to follow him on the road. Alex likes photography, social psychology, and riding his bike for way too long.

The ROI of Rotary

by Ike Pigott |

DISCLAIMER: The following conversation is did not really happen, at least in the form presented. It is an amalgam of conversational snippets I have ov...