return on investment
by Stephanie Schwab">Stephanie Schwab
May 17, 2012
With some planning and measurement techniques, it is possible to value your blogger outreach efforts.
by Ike Pigott">Ike Pigott
September 8, 2010
DISCLAIMER: The following conversation is did not really happen, at least in the form presented. It is an amalgam of conversational snippets I have overheard from people in Corporate America. Many have probably happened somewhere...read more
by Jason Falls">Jason Falls
April 21, 2009
According to an article in AdWeek and a survey conducted by recruiting firm Heidrick & Struggles, chief marketing officers are unhappy with their digital strategies. H&S polled 111 senior marketing executives at firms with $1...read more
by Jason Falls">Jason Falls
October 28, 2008
Many of the sessions at PRSA International in Detroit were about social media, web-based communications strategies and the requisite question of how do we report success. Fortunately for PRSA (Public Relations Society of America), Katie Delahaye PaIt's easy to do when you report sessions for PRSA's blog including Katie Paine, one of the thought leaders in the public relations and social media measurement space.
by Jason Falls">Jason Falls
September 8, 2008
I always laugh when reading media reports of announcements by analysts. In the sensationalism-driven market that is today’s journalism, lots of superlatives are used as if some numbers cruncher at J.P. Morgan is the modern...read more
by Jason Falls">Jason Falls
May 19, 2008
Proving value in social media is much akin to doing the same in public relations. This is precisely why so many CEOs and CMOs are hesitant to commit dollars to efforts there. When the bottom...read more
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