ROI
by Jason Falls">Jason Falls
April 21, 2009
According to an article in AdWeek and a survey conducted by recruiting firm Heidrick & Struggles, chief marketing officers are unhappy with their digital strategies. H&S polled 111 senior marketing executives at firms with $1...read more
by Jason Falls">Jason Falls
October 28, 2008
Many of the sessions at PRSA International in Detroit were about social media, web-based communications strategies and the requisite question of how do we report success. Fortunately for PRSA (Public Relations Society of America), Katie Delahaye PaIt's easy to do when you report sessions for PRSA's blog including Katie Paine, one of the thought leaders in the public relations and social media measurement space.
by Kat French">Kat French
October 8, 2008
Yesterday, CNET reported that Adam Serner of Gartner will be presenting on social media marketing next week with the prediction that while over 75% of Fortune 1000 companies with Web sites will attempt an online...read more
by Jason Falls">Jason Falls
September 8, 2008
I always laugh when reading media reports of announcements by analysts. In the sensationalism-driven market that is today’s journalism, lots of superlatives are used as if some numbers cruncher at J.P. Morgan is the modern...read more
by Kat French">Kat French
July 14, 2008
 Strap on your goggles and slap on your fins, folks. It’s time to wrap up our series on diving safely into social media with a look at examining the not-so-final results; the fruits of your...read more
by Jason Falls">Jason Falls
October 24, 2007
Asking three basic questions of a small handful of social media measurement vendors should be an easy enough task to fulfill. Unfortunately, outreach to vendors normally means initial contact with someone in sales. And if...read more
by Jason Falls">Jason Falls |
October 23, 2007
VIP Explorers Club
Recent Posts
- Crafters: do you know the difference between sewing machines and longarms?
- Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization
- New Jersey Food Scene Among Best in US
- Exploring the Best Social Media Platforms for Social Media Marketing in 2024
- The Power of Email Marketing: Exploring Its Top Benefits