Exploring the World of Social Media from the Inside Out

The Googlification of Shopping (And What To Do About It)

by Jason Falls |

Jason Falls compares masculine and feminine shopping to illustrate his theory that Google has made us all more masculine. Social media is where femininity balances the equation.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).