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How To Double Your Marketing Effectiveness By Combining Content Marketing And Social

by Seb Atkinson |

In 2014, content marketing is expected to become a much more widely used marketing tactic. In fact, in a recent survey, 74% of brands expect to increase their content marketing spend in 2014. However, as Jason Falls rightly pointed out, content marketing alone will fail. Over 2013 and the first part of 2014, many brands have been pummelled online. Facebook’s updated algorithm now means brand pages receive on average a pathetic 2% organic reach. Meanwhile,…

About the Author

Seb Atkinson

Seb Atkinson is a search marketer at Selesti, a multi-award winning creative digital agency. Seb has helped a range of clients grow their online presence, from start-ups and small businesses to large international corporations. Follow him on Twitter.