Social Media Explorer

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When Small Businesses Shouldn’t Do Social Media

by Stephanie Schwab |

I talk to a lot of owners of small companies and I get asked all the time, “What should my company be doing in social media?”  Most of these businesses are really small shops – solo practitioners, neighborhood retailers, nascent startups which may not even have a web presence. As someone who is deeply entrenched in, and very much in love with, social media, it’s very hard to say “Don’t do social media.” But honestly…

About the Author

Stephanie Schwab

Stephanie Schwab is the Principal of Crackerjack Marketing, a digital marketing agency specializing in social media planning and execution. Stephanie is also the founder of the Digital Family Summit, the first-of-its-kind conference for tween bloggers and content creators and their families. Throughout her 20-year career, she has developed and led marketing and social media programs for top brands and has presented on social media and e-commerce topics at numerous conferences and corporate events. Stephanie writes about social media at CrackerjackMarketing.com, sometimes hangs out at Google+, and tweets @stephanies.

The Magic Words

by Ike Pigott |

Businesses are clamoring to hear the magic words that will let them know what to do in the social space. And those magic words are as familiar in ever...

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