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The Fundamental Flaw Of Yelp’s Solicited Review Stance

by Jason Falls |

Yelp tells business owners to not solicit reviews, but assumes far too much about how they would do so, in effect shooting the company in its own foot.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).