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The Two Sides Of Social Media Marketing

by Jason Falls |

There are two sides to social media marketing and most companies know one, but don’t know the other. Is your company leveraging social data? Why not?

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).