Social Listening

Juggling an online presence to a single channel is a job in itself, which is why more businesses and brands are constantly seeking a single place to manage it all. There is a constant need...read more

Social media listening is one of the most important b2b trends that businesses, especially the ecommerce space, has seen in recent years. The practice of monitoring the customer voice via social for complaints, praise and feedback is an incredibly effective...read more

In my work with the Conversation Research Institute, I recently came across some social listening insights that I questioned. There were over 800,000 posts on various social networks in the last year about planning a...read more

Everyone knows social is important.  There is no need to say it.  Well, I just did I guess, but how the hell else do you start a blogpost without saying something obvious.  But is it...read more

After chewing on the hare for a while, and believing that most people probably think that my posts on the maturation of the social listening market may have been a bit overcomplicated, I figured it...read more

This is the third and final post in a 3 part series which takes a deep look into the maturation of the social listening market. In Part 1, I discussed the value of balancing pushing content...read more