Social Media Explorer

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4 Cultural Social Media Truths Your Business Can’t Ignore

by Malcolm De Leo |

Everyone knows social is important.  There is no need to say it.  Well, I just did I guess, but how the hell else do you start a blogpost without saying something obvious.  But is it obvious?  I work across every industry with every level across every vertical and there is no unification on its importance.  I would go as far as to say that the number of people that think it isn’t critically important to…

About the Author

Malcolm De Leo

Malcolm, Chief Evangelist at NetBase Solutions, Inc.,  is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source. Previously, Malcolm was the Global Vice President of Innovation at Daymon Worldwide and prior to that Malcolm spent 10 years at the Clorox Company managing partnerships with technology companies, developing innovation processes and building new innovation infrastructure.

Geolocate This!

by Malcolm De Leo |

After chewing on the hare for a while, and believing that most people probably think that my posts on the maturation of the social listening market ma...