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Overcoming Skepticism On Social Campaigns And Vine

by Jason Falls |

Applebee’s latest social media campaign integrates traditional media with social media and leverages Vine to produce new commercials from fans.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).