social media case studies
by Nichole Kelly">Nichole Kelly
March 28, 2013
They may not be talked about much, but forums are a driving force in true social media success. Social Media Explorer has experienced the prevalence of forums first hand. When we begin working with a...read more
by Nichole Kelly">Nichole Kelly
December 18, 2012
Fan advocacy is an important topic for brands. We all want our most loyal fans to spread the word about how much they love our company. While companies are spending a lot of time and...read more
by Jason Falls">Jason Falls
October 31, 2011
The dust has settled from the Ragu Hates Dads incident from a few weeks back. I’m sure it could have been worse had C.C. Chapman not been resolved to just shrug it off. Several others...read more
by Jason Falls">Jason Falls
September 14, 2010
Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company. Social media consultants often suggest developing a unified “brand voice” and creating a rulebook about how...read more
by Jason Falls">Jason Falls
July 12, 2010
Got a hot tip yesterday that this was coming. Kmart announced today during #gamerchat an interesting new (and likely industry and retail first) social media effort to bridge their online gaming community at MyKmart.com with...read more
by Jason Falls">Jason Falls |
October 27, 2009
by Jason Falls">Jason Falls |
October 27, 2008
by Jason Falls">Jason Falls |
October 13, 2008