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H&R Block Ridiculous? Yes, Again, And It’s Awesome!

by Jason Falls |

H&R Block’s Hipster Tax Crisis campaign not only integrates social media and content marketing well, but helps get the stoic brand closer to their targeted 21-35-year-old demographic.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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