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Do Social Media Crises Actually Exist?

by Kat French |

You’ll find a lot of content out there regarding how to handle a “social media crisis.” Agencies and marketers create plans, run simulations and train their front-line employees. All this effort, exerted so that they’ll be prepared when a tsunami of negativity smacks them upside the Facebook page.  But are these efforts worthwhile? Is it possible that we’re spending an extraordinary amount of energy worrying about something that doesn’t actually exist?

About the Author

Kat French

Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.

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