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There Is No Reason To Like A Facebook Page

by Matt Hollowell |

Full disclosure: I “like” 256 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 256 Pages are using Facebook. A cursory glance shows that many of these Pages haven’t posted a thing in several months, and many, many more haven’t posted an interesting thing in a much longer than that. So why am I participating in such massive apathy and fraud? Why am I acting like I care when…

About the Author

Matt Hollowell

Matt is a lifelong student of design, marketing, publishing, and content creation. His passion sits at the intersection of content and design; in fact, you can often find him there with a cup of coffee in one hand and a notepad in the other. As SME's Creative Director, he supports both the brand and clients, which helps to satisfy his lifelong love of never knowing what's coming next. When not at his desk, you'll find Matt serenading his two amazing daughters, reading gritty British poetry, or obsessively listening to podcasts. Send him your podcast reccs here: @mhollowell.