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Coke’s sugar-coated ‘commitment’

by Doug Kessler |

Sometimes I’m ashamed to be a marketer. Most days, I believe in what I do and I’m proud of it. Marketing helps businesses grow. And it helps great businesses – ones that provide real value to their customers – grow even faster. Social media is a powerful new tool for this kind of marketing. But then there’s the other side of marketing. And social media is helping that side spread its messages, too. Today, I turned the page…

About the Author

Doug Kessler

Doug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency. Doug has written a lot about content marketing including the B2B Marketing Manifesto, the B2B Content Strategy Checklist and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.