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It’s All In The Mix

by Suzanne Coblentz |

Today’s marketers have a bevy of channels to choose from. Despite the plethora of options, the job is to drive sales in some form or fashion. With that single-minded goal, marketers often have to place the focus on the channels that have a more direct route to the sale (also known as the shortest path to conversion).

About the Author

Suzanne Coblentz

Where there is marketing madness, Suzanne is ready to bring a method. Suz has evolved alongside the digital marketing world and has over 15 years of experience. She is well versed in all digital paid channels, organic strategies, community management, social strategy and content development. As an Account Manager with SME Digital, creating a process to measure data, optimize performance, and evaluate effectiveness is her mission. Her motto in life is, “Every place has its things and every thing has a place.” With one notable exception, her car, which is a hot mess.

Focusing to level up

by Tracey Parsons |

Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New ...