Social Media Explorer

Home of 2106 hand crafted marketing articles and counting...

Best Practices for the New Age of Social Advertising

by Maggie Malek |

Once upon a time, social media was free. It was a place where brands connected with consumers organically, with give and take and conversations at no cost. It became a powerful tool for public relations practitioners and brand marketers to spread their messages. Brands were jumping onto Twitter and Facebook right and left; business leaders and owners took to LinkedIn to share their expertise. Everyone started blogging. For many years, social networks were considered the…

About the Author

Maggie Malek

Maggie is the Head of Public Relations and Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine.

Focusing to level up

by Tracey Parsons |

Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New ...