Social Media Marketing

Jeremy Pepper’s passionate diatribe, “PR Will Lose Social Media To Advertising Because Of Sex,” raises relevant questions about the future of social media. He indicates advertising and marketing will win the fight for control of...read more

Asking three basic questions of a small handful of social media measurement vendors should be an easy enough task to fulfill. Unfortunately, outreach to vendors normally means initial contact with someone in sales. And if...read more

Selecting a vendor for anything can be mind-numbing. It can also be frustrating if you instigate the process with outreach asking for information. This is the first in a multi-post miniseries on selecting a measuring...read more

You don’t have to be a fan of Constantin Basturea or even a friend-of-a-friend of Christin Eubanks to know Converseon hires good people. But the person that hires the good people proved to be one...read more

I’ve already blogged about how excited I am to be going to SMX Social Media in New York this week. (Yes, I’ll be blogging at least daily, if not more, so stay tuned.) When I...read more

My job is to develop social media strategies and recommend programming to clients. As such, my approach is holistic, recommending everything possible that will help the client achieve their goals. Second Life has become a...read more