Social Media Marketing

Anyone notice the ever-so-subtle shift that is happening right before our eyes? What was once assumed that the world was perfectly content living life very publicly – live tweeting lunch, sharing their location at any...read more

Jason Falls's visit to a kitschy little nook of a place last week produced some interesting thoughts about small businesses and social media.

Jason Falls provides a cautionary tale for brand and marketers investing heavily in content marketing. The danger is that content alone is not by itself social and losing one's social edge will hurt.

Client: “I sell heavy machinery in Nampa, Idaho. Why do I only have 15 Facebook likes?” Consultant: “Well, what’s your social media budget?” Client: “I don’t have one.” Consultant: “Hmmm… How big is your social...read more

Like many social marketers I talk to these days, it’s easy to get overwhelmed by the amount of information coming at me on a daily basis. Sifting through thousands of company mentions, hundreds of emails,...read more

A recent post by Scott Stratten got me thinking: Where is the line between shameless plug and mindful, timely brand participation? Like most things, there is a time and a place for brands to piggyback...read more