Social Media Measurement

Every time a marketer says that social media ROI isn’t important or doesn’t tell the whole story, a piece of their career potential dies. I will be the first to tell you that social media...read more

Social-analytics accuracy is essential, whether you seek broad understanding of attitudes that affect your business, early warning of emerging threats, or to spot individual issues for customer care. Yet as I wrote in 2012, “focus on...read more

The world of marketing measurement has evolved drastically over the last 5 years. I’ve personally watched as we have moved from theory into practice and it has been inspirational to say the least. I’ve seen...read more

Tweets, retweets, mentions, likes, comments, shares, Klout, Kred, PTAT…Seriously?!? When did marketers decide that we need to speak in tongues to justify our efforts? Let’s get started on the right foot here. The first step is...read more

I’ve been evangelizing measurement in social media since 2009. I’ve started to sound a bit like a broken record to myself in that time, but the reality is that for me, it isn’t really about...read more

How can you possibly position the value of social media when you have experts telling you you’re an idiot for trying to measure ROI? Social media ROI has caused a lengthy debate amongst the social...read more