Social Media Measurement

I’ve had a series of conversations with a market research and social media monitoring solution called ListenLogic recently. Before I could get around to writing a lengthy post about what they offer, I ran into...read more

The first 459 times I suffered through product demos and webinars for market research and social media measurement solutions the companies all wound up with the same promise: We’ll give you a 50+ page PowerPoint...read more

Note: In another of our periodic visits to various public relations firms and agencies, I asked Don Bartholomew, vice president, digital research at Fleishman Hillard, to share some of his thoughts, and his firm’s approach to...read more

Karl von Frisch spent years studying honey bees. He was fascinated with how bees found sources of pollen and communicated that back to their fellow hive mates. As he studied, he discovered the bees that...read more

One of my strategies for evangelizing social media in 2010 is to speak at events outside the social media bubble. My hope is to help educate business people on the world of social media marketing...read more

Companies, brands and their respective marketing and public relations managers are clamoring to know what people are saying about them on the web. I would offer that social media monitoring has been the single-largest technology-based...read more