social media metrics
by Jason Falls">Jason Falls
November 27, 2010
Editor’s Note: The following is a guest post from Joel Gn, a Singapore-based communications associate with web development firm Aeturnus. Corporations today have only been too eager to jump on-board the social media bandwagon. This...read more
by Jason Falls">Jason Falls
November 17, 2010
There’s a new company ranking out from a SocialEQ tool from APCO Worldwide and Huffington Post. It’s supposed to be a new research model that has what they call, “a unique approach to evaluating the...read more
by Tom Webster">Tom Webster
October 14, 2010
This may sound slightly ironic, coming from me, but I think sometimes we fall a little too in love with metrics. The Internet has trained a new generation of marketers and brand managers to expect...read more
by Jason Falls">Jason Falls
December 28, 2009
There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is...read more
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