Social Media Monitoring

These days, online branding and social media go hand-in-hand. Big brands know the power of social media and are quite interested in monitoring what people have to say about them via social media. But, alas,...read more

Jason Falls introduces AboutLocal, a free platform to monitor and listen to social media conversations located around a business location.

Social media thrives on one thing: accessibility. Whether it’s seeing the biggest stars’ daily routines or scoring the scoop from a trusted reporter, people want to feel in touch and informed — down to the...read more

In Part 1 on this topic I wrote about why it’s so important that businesses of every size and type get on board with online reputation management.  I also discussed the importance of “listening” to what’s...read more

We all know that social media data is driving us towards thinking about our business differently.  Whether it is engaging your consumer demographic in new ways: engaging with customers on a Facebook fan page or...read more

I’m sure that we all understand that our business’s (as well as our personal) reputation on the web is critical to our success and ability to prosper. In the prehistoric ’80s and ’90s, businesses and...read more