Social Media Monitoring
by Jason Falls">Jason Falls
November 19, 2009
When businesses are looking for social media monitoring services these days, they normally hone in on two or three capabilities. Because Facebook is this year’s blog, monitoring messages on the platform is a big one....read more
by Jason Falls">Jason Falls
November 2, 2009
Companies, brands and their respective marketing and public relations managers are clamoring to know what people are saying about them on the web. I would offer that social media monitoring has been the single-largest technology-based...read more
by Jason Falls">Jason Falls
October 23, 2009
In our explorations of social media monitoring firms, one differentiating factor between services is often the ability to parse out sentiment and tone of online conversations found about your brand. This task is performed by...read more
by Jason Falls">Jason Falls
September 9, 2009
The social media monitoring space just got more cluttered. Or perhaps not so. Visible Technologies, originally a search marketing firm that expanded into the social media monitoring realm about three years ago, today launched an...read more
by Jason Falls">Jason Falls
August 26, 2009
The return on investment for social media marketing is not an easy thing to determine. It’s not easy to measure. It’s not easy to argue. It’s not easy to prove. Image via Wikipedia I’ll pause...read more
by Jason Falls">Jason Falls
August 18, 2009
Image by Fenchurch! via Flickr Note: The following is a guest post from Chuck Hemann, the research manager at Dix & Eaton, an agency in Cleveland, Ohio. It is the first in what I hope...read more
by Jason Falls">Jason Falls |
August 12, 2009
by Jason Falls">Jason Falls |
July 6, 2009
by Jason Falls">Jason Falls |
May 19, 2009
by Jason Falls">Jason Falls |
April 13, 2009
by Kat French">Kat French |
April 1, 2009