social media ROI

Did you get a larger social media budget for 2011? Are you being pressured to deliver ROI from your new budget? As the buzz around social media finally made it to executive’s ears their willingness...read more

Rules can be helpful, but they can also close your mind to possibilities and immobilize you. When it comes to social media, the first rule you’re likely to be told is this: “Never start a...read more

I have thought for some time that the impending social media bubble will at some point burst. I am a true believer that digital marketing done right will drive sales, however folks can get sidetracked...read more

The first rule of measurement is know your objectives so you know what to measure.  That said, it’s a challenge to decide on objectives for a blog when you don’t know what the possibilities are....read more

A while back I read a great post by web analytics master Avinash Kaushik.  He wrote a bit about data geeks and the mountains of information they routinely collect and build.  Information about traffic source...read more

StatSheet serves up automated reports of sporting events written, in standard journalistic prose, completely by computers. The sports statistics company in Durham, N.C., produces content pages for all 345 NCAA Division I men’s basketball teams...read more