Social Media Explorer

Home of 2068 hand crafted marketing articles and counting...

Tools, Process and Culture…Oh My!

by Malcolm De Leo |

Everywhere I go and speak, I ask the same two questions before I start my presentation.  The first question I ask is, “How many of you trust social media as a data source to make business decision?  Please raise your hand if you do.”  You know how many people’s hands go up after I ask this question?  About 5-10% of the room.  And when I ask this question, the room is filled with at a…

About the Author

Malcolm De Leo

Malcolm, Chief Evangelist at NetBase Solutions, Inc.,  is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source. Previously, Malcolm was the Global Vice President of Innovation at Daymon Worldwide and prior to that Malcolm spent 10 years at the Clorox Company managing partnerships with technology companies, developing innovation processes and building new innovation infrastructure.

Redefining FriendFeed

by Jason Falls |

For the longest time I have had a rather eye-rolling reaction when people mention FriendFeed. The life streaming service certainly has its merits and ...