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LinkedIn Endorsements: Worthless or Worth a Second Look?

by Kat French |

It probably seemed like a good idea at the time. Three years ago, LinkedIn desperately needed to give users a reason to come back more often than when their resumes needed to be updated. It lacked the kind of lightweight, fast social interactions which make personal networks like Facebook, Twitter and Tumblr so addictive. Endorsements were rolled out as a “Recommendations Lite” feature. Don’t have time to write a thoughtful recommendation for your peers? No problem. Just…

About the Author

Kat French

Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.

Let it go

by Tracey Parsons |

Our customers are getting more and more savvy and honestly fed up with our tactics. We make an effort to impede their progress at every turn. We have ...