Social Networking

“We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network, perhaps a CEO blog and, um, er, widgets! We must have widgets. Then we’ll have a community!” The question is,...read more

Logging into Fast Company’s new online community (fastcompany.com now in public beta) a few weeks ago was a neat perk of having a social media friend at a big company. I took my head start,...read more

Chris Kieff has a look inside the marketing campaign for Esurance on his blog, 1 Good Reason. In the post, he points out the potential for great consumer buzz created by the insurance company’s cartoon...read more

Lee Odden got me thinking. (I bet I’m not the first person to say that.) Lee’s post and poll at Top Rank Blog Sunday offered up the latest usage statistics for MySpace and Facebook. MySpace...read more

When you take social networks off-line, I call it networking socially. A few months ago, I was Twittering about social media measurement with David Alston, responded and said I should look into Radian6, his company....read more

There’s a consistency in what CEOs, CMOs and brand managers are saying these days. “We want to create a community around our brand.” More and more of them are saying it to social media practitioners...read more